Rewards

In chp 10 of the social organization it talks about rewarding a collaborative community when they have achieved something. I think rewards are a great idea to get a group to perform well together. Knowing that you'll receive something for the work your doing , if done well, fires a person up, they want to go above and beyond to achieve the prize. In a group setting I think it might have to be gone about differently. If the group as a whole gets a reward not everyone in the group will put in the same effort, I think for it to work for everyone to contribute 100% there has to be a reward for each single person. I however do think its a little sad that nowadays you have to basically bribe people into doing their job. Rewards should be given when someone does something outstanding on their own, not being bribed into a job well done.